RMB5,600 now needed to start a new Baidu PPC account
From the new marketing materials we have received, Baidu has raised the initial advertising budget for new accounts from RMB3,000 to RMB5,000. The “consulting” fee remains the same, RMB600. New advertisers therefore are required to pay RMB5,600 (about USD824) upfront to set up a new pay-per-click account.
As a comparison Google account opening fee stands at RMB50, with prepay advertisers required to pay a minimum of RMB100 everytime they recharge their accounts.
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