Baidu to enter the Instant Messenger market
Baidu has been rumored to preparing the launch it’s own IM software. As the leading search engine in China and considering the extensive online properties it owns, Baidu has the potential to establish itself very quickly as a player to count on in this very competitive market.
The most used IM service in China now is Tencent’s QQ. MSN messenger (or Live Messenger, as it is being branded now) ranked at the second spot and is used by more educated or affluent Internet users. Yahoo! messenger and Google Talk appear to be non-factors in the IM industry in China.
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