China SEO Blog

We have just added an “English-Chinese SEO and Internet Marketing Dictionary” to our SEO Tools & Resources page. You will find in this SEO glossary all the major SEO terms and their translation in Chinese (mandarin). The “pinyin” version of the Chinese translation is also displayed.

This new resource will definitely help bilingual search marketers in China. More terms will be added soon so make sure to bookmark the page for the final version.

Click here to go to the new page.

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After weeks of preparation, our new site www.sinohosting.net is now up and running. The decision to enter the web hosting arena has been fostered by what we consider to be the lack of quality web hosting firms in Shanghai offering international hosting solutions to local and foreign-owned or oriented firms, and the growing demand for companies based in China with international background (English support, foreign currencies payment etc.) to assist international firms for their Chinese hosting needs.

The new site will also complement nicely our existing SEO service, as many of our clients have been considering web hosting alternatives or new domain names acquisitions to protect their brands or to expand to new business lines.

SinoHosting.net currently offers web hosting with four choices of server location: mainland China (Shanghai, Shenzhen), Singapore, UK and the US. We plan to add Hong Kong and perhaps Beijing in a very near future. Other services include corporate email hosting (business emails for companies), domain name registration and email marketing management.

In the coming week, we will start a huge promotional campaign both online and offline to increase awareness of our new division. We plan to focus at the beginning on Shanghai and neighboring Zhejiang and Jiangsu provinces (Hangzhou, Suzhou, Wuxi, Nanjing).

As a launching promotion, we are offering Chinese domain names (including .cn, .com.cn, .net.cn and org.cn) at RMB30 only, with free 10MB parked hosting without ads, business email address, CPanel and Fantastico. This promotion is running through the end of October 2007. Paypal is accepted.

For more details on our hosting services, please visit www.sinohosting.net ; for specific enquries use the contact form on that site or email directly to support@sinohosting.net

Sinovantage International

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comScore Inc., a globally known analytics company, has released on October 10th a comprehensive ranking of top search properties. The top five ranks as below (in Billions searches conducted in August 2007):
-Google Sites: 37,1
-Yahoo! Sites: 8,5
-Baidu.com Inc.: 3,3
-Microsoft Sites: 2,3
-NHN Corporation: 2,0

What are the facts outlined by these data?
1-Google, with over 60 % of the 61 billions searches conducted in August, reaffirms its global leading position.
2-The entry of Baidu (China) and NHN (Korea, owner of naver.com web portal) announces that search has become truly global, and that Asia is to be counted for from now.
3-Baidu itself surpasses Microsoft for the first time in such ranking publications.

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According to a report from Xinhua news agency, Baidu trails Google when it comes to mobile search in the middle Kingdom.

That’s one of the rare areas where Google has established its predominance in China, a market where its reach beyond first tier cities is pretty limited and one of the few countries in the world where the global leader finds itself in an underdog position (in this case, No2 behind Baidu). Google’s position in mobile search is certainly due to the company’s deal with the major telephony operator China Mobile, while Baidu has so far been in partnership with handset manufacturers only (Nokia).

Mobile search is believed to have a bright future in China, which boosts 5.5 million wireless internet users, of which 4.43 actively use mobile services. But the true potential of this market will not be fully unleashed before the authorities make a final decision regarding the controversial 3G standards.

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Sinovantage International is proud to announce its new Google Adwords Management Services and Baidu Advertising Program packages for clients in China and worldwide.

The new packages are a major upgrade from the company’s previous offerings, and will contribute in reaching objectives of providing the best search marketing services for the Chinese market.

The new Google Adwords Management Services will cater mostly to the advertising needs of foreign-owned companies in Shanghai and other cities in China where Sinovantage has a growing customer base (Beijing, Hangzhou, Nanjing, Qingdao, Ningbo, Shenzhen and Guangzhou). It will help new advertisers to unleash the marketing power of Google Adwords towards building their brand awareness, website traffic and sales volume while keeping track on their investment. For clients already self-managing their own accounts, they will find in Sinovantage the professional assistance they have always needed for turning their previously unsatisfactory online advertising campaigns into a very successful one.

The Baidu Advertising Program, on the other hand, will primarily solve the currency and language issues overseas marketers face when considering advertising to the Chinese market through the leading search engine in the country, Baidu.com; indeed, Baidu advertising fees are to be paid in Chinese Yuans, a currency currently non convertible, which can pose a challenge to advertisers overseas without a business presence in China. On the other hand, the account management being available only in Chinese, the need of Chinese speaking professionals for managing those accounts is more crucial than ever. The Sinovantage’s Baidu Advertising Program solves these problems by providing an unique account manager who will assist you in setting up and managing an account to promote your site online to the Chinese audience through Baidu.

You can learn more about these two new packages by visiting the special offers page at our website www.seo4china.com. You can also check about the other services we do offer in terms of SEO for the Chinese market, including organic search engine optimization, Chinese landing page design, link building services, English and Chinese copywriting, web analytics and outsourcing services.

Sinovantage International
Shanghai, October 8th, 2007

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