Upgrades to Microsoft Adcenter web analytics tool

Posted on March 10th, 2008 in MSN, Web Analytics by Patrick Abotsi

Microsoft Adcenter has recently waived its $5 sign up fee, but furthermore the analytics tool, supposed to be the company’s answer to Google Analytics, is now boosting some new features:
-More reports: including more advanced visitor tracking and campaign reporting
-Summary rollups: all-in-one insight about ROI, visitor loyalty, conversions per referral etc.
-Segmented demographic tracking, by age group and gender
-Advanced tools to view and compare PPC campaign performance for multiple ad placement programs
-The ability to track marketing results beyond search ads

For more details, you can visit the Adcenter blog…

Baidu chooses Omniture as web analytics provider

Posted on March 8th, 2008 in Baidu, Web Analytics by Patrick Abotsi

Leading Chinese search engine Baidu and US-based analytics firm Omniture have formed a strategic alliance, that will see the later providing analytics technology to the first.

The new partnership should allow Baidu to provide its advertisers with more advanced tools to measure the profitability of their marketing campaigns, while improving their overall experience. Baidu has surpassed last year Sina as the number one player in the fast growing Chinese online advertising market.

Faced with a slowing US market, diversifying to China will also be a boost for Omniture bottom line. Clients of Omniture around the world will also be able to get more relevant analytics data about the Chinese online advertising market and Chinese consumers behavior in general.

Omniture’s major clients include Microsoft, AOL and Ebay.

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