Adsense to open in a new window now in China
According to a note sent to publishers based in mainland China, Google has announced that Adsense ads when clicked on will open the advertiser’s site in a new window. As a move that appears to bring the Adsense program along the specific particularities of the Chinese market (where it is usual for popular portals to open new pages on new windows, and where pop ups continue to be widely used), the reason provided was to allow users to remain on publishers sites even after clicking an ad (which will therefore appear in a new windows), not forcing them to use the Back button as it has been the case previously (and still the case out of China, I assume).
The new function should definitely benefit publishers in two ways:
1-There should be an increase of clicks to different ads from a single page.
2-The system may have been not counting as valid some of the clicks which were immediately followed by a “Back” button click to the initial page. It should not be the case now.
3-The rate of users accidentally leaving the publisher’s site should go down as well
Users experience should improve as well as they can take more time to visit advertisers sites if interested, not worrying about the site they came from since it is still available in the original window.
Advertisers may see a declining ROI under the new scheme, but overall if the users are happy and click more it should bring a higher volume of visits to their sites.
Below a copy of the email (which we received as Adsense publisher on January 10th)
尊敬的合作伙伴：
为了让您更好地为用户提供网站使用体验，我们近日发布了一项改进功能。该功能可以让用户点击的AdSense广告在新窗口中呈现，而用户不必使用浏览器的返回功能才能回到您的网站，同时也避免了用户意外离开您的网站。我们相信更好的用户体验将带来广告主更多的广告投放，给您带来更大收益。
与此同时，我们也希望您继续对网站和广告单元进行优化，以便给用户带来更好的访问体验，为您的网站带来更多收益。更多优化技巧，请访问 “帮助中心” 的 “优化技巧” 专栏 https://www.google.com/adsense/support/bin/static.py?page=tips.html 。
Google AdSense 小组敬上
