Upgrades to Microsoft Adcenter web analytics tool

Posted on March 10th, 2008 in MSN, Web Analytics by Patrick Abotsi

Microsoft Adcenter has recently waived its $5 sign up fee, but furthermore the analytics tool, supposed to be the company’s answer to Google Analytics, is now boosting some new features:
-More reports: including more advanced visitor tracking and campaign reporting
-Summary rollups: all-in-one insight about ROI, visitor loyalty, conversions per referral etc.
-Segmented demographic tracking, by age group and gender
-Advanced tools to view and compare PPC campaign performance for multiple ad placement programs
-The ability to track marketing results beyond search ads

For more details, you can visit the Adcenter blog…

Baidu enters global search Top 5, outrank Microsoft

Posted on October 11th, 2007 in Baidu, Google, MSN, Yahoo by Patrick Abotsi

comScore Inc., a globally known analytics company, has released on October 10th a comprehensive ranking of top search properties. The top five ranks as below (in Billions searches conducted in August 2007):
-Google Sites: 37,1
-Yahoo! Sites: 8,5
-Baidu.com Inc.: 3,3
-Microsoft Sites: 2,3
-NHN Corporation: 2,0

What are the facts outlined by these data?
1-Google, with over 60 % of the 61 billions searches conducted in August, reaffirms its global leading position.
2-The entry of Baidu (China) and NHN (Korea, owner of naver.com web portal) announces that search has become truly global, and that Asia is to be counted for from now.
3-Baidu itself surpasses Microsoft for the first time in such ranking publications.

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