Baidu PPC payment options

Posted on December 13th, 2008 in Baidu, Pay-Per-Click by Patrick Abotsi

If you have an advertising account with Baidu, you have two main options to add funds to your pay per click account:

1-Bank transfer to the local Baidu branch through which your account was opened (payment through the post is also possible)

2-Online transfer directly through your Baidu account (Baidu has a direct gateway through China Merchant Bank, or through 99 Bill, 快钱 in Chinese, which supports a certain number of domestic debit cards).

In both cases, payments are to be made in RMB (Chinese Yuans) only. International credit cards are not supported so far. Minimum amount when adding funds to the Baidu account is 1,000 yuans (as compared to 100 yuans for Google Adwords in China).

International clients in most cases will need to go through a China-based agent to add funds to their Baidu account. We do provide this service and charge 5.5% of the received amount as fees (2.5% for clients using our Baidu account management services). You simply need to wire the account in foreign currency to our Hong Kong or Shanghai bank account and the payment will be applied to your account within 5 business days.

Baidu debuts ecommerce platform

Posted on October 6th, 2008 in Baidu by Patrick Abotsi

Long awaited ecommerce platform by leading search engine Baidu has finally started on a trial basis at the end of last month. 10,000 users are now already operating their online shops through the new C2C portal which has been hyped as the Taobao-killer.

Pending the final decision on the top domain for the new site, the new trading platform can be accessed now at коли под наемmall.baidu.com ; you will need to have a Baidu account (passport) to be able to access it.

Baidu IM finally available

Posted on June 8th, 2008 in Baidu by Patrick Abotsi

After months of preparation and beta testing, Baidu has finally launched its instant messaging system, Baidu Hi.

I have downloaded and installed the program, which is still labelled beta 2.The interface is blueish and clean, and to use it one need to register for a Baidu passport (or use previous access details if one is using another Baidu service).

Baidu Hi is a newcomer in an industry currently dominated by QQ, and to a lesser extent, MSN. By leveraging in its enormous user base and reach, Baidu Hi should be able to grow quickly in the months to come although it should not pose a threat to the top two IM leaders in a foreseable future.

Baidu Hi has a Baidu searchbar at its top and its main objective is to improve user loyalty to the company’s core search business.

Baidu Hi is currently available in Chinese only.

China search engine war: Google to surpass Baidu in five years?

Posted on April 17th, 2008 in Baidu, Google by admin

Accoкомпютри втора употребаmebelirding to multiple reports, Google has set up a five years plan to gain supremacy in the search engine industry. To do so, it will need to win market share against the old rival, Baidu.com. In the short term, Google will invest in social networking sites and companies in China, while expanding on its mobile deals.

I think Google has two main issues that needs to be addressed quite urgently:

1-Google.cn is NOT better than Baidu.

2-Baidu offers services that are better than Google’s ones, or that Google just cannot offer (I am talking MP3 search for instance).

On the other hand, the mobile internet sure is growing fast, but I don’t think that it really matters at this point where the country is still struggling with its 3G standard. I also don’t see how beating Baidu in the mobile internet business can help in the PC-side of search.

Baidu moving to 4th place among search engines in Japan

Posted on March 16th, 2008 in Asia, Baidu by Patrick Abotsi

Well, at least according to an independent Japanese research firm (Video Search). According to their report, Baidu is now ranked fourth, trailing Yahoo Softbank (market leader), Google and MSN.

Personally, for a number of reasons, I don’t really expect Baidu to do that well in Japan, at least not that fast. I will be posting more on this as soon as I get additional information from other sources.

Baidu currently displays no ads with search results conducted on its Japanese site.

Baidu Japan blocked in China?

Posted on March 16th, 2008 in Asia, Baidu by Patrick Abotsi

I just tried to visit Baidu Japan site (www.baidu.jp) but it was not reachable. I was able however to get to it through a proxy site. Is Baidu Japan blocked in China or just a network glitch? I will try to connect to it from office and post updates here.

Advertising on Baidu to be easier for Japanese marketers

Posted on March 16th, 2008 in Asia, Baidu, Pay-Per-Click by Patrick Abotsi

Baidu has announced that it will implement measures for assisting Japanese advertisers to place ads on its PPC network.

Through the help of its Japanese unit, Japanese advertisers and ad agencies will receive advanced sales support, including translation of ad copy into Chinese and paying locally in Yens for their ad campaigns. So far, the only option for Japanese advertisers (as well us most international advertisers) to advertise on Baidu network was to open an account directly through the head office in a Chinese city and pay in RMB (Chinese Yuans).

The presence of Baidu in Japan explain this move (Baidu has just launched a couple of weeks ago its Japanese search engine baidu.jp); however, one can expect Baidu to start opening sales offices in other developped markets considering the increasing demand for advertising solutions targeting the Chinese market.

Baidu chooses Omniture as web analytics provider

Posted on March 8th, 2008 in Baidu, Web Analytics by Patrick Abotsi

Leading Chinese search engine Baidu and US-based analytics firm Omniture have formed a strategic alliance, that will see the later providing analytics technology to the first.

The new partnership should allow Baidu to provide its advertisers with more advanced tools to measure the profitability of their marketing campaigns, while improving their overall experience. Baidu has surpassed last year Sina as the number one player in the fast growing Chinese online advertising market.

Faced with a slowing US market, diversifying to China will also be a boost for Omniture bottom line. Clients of Omniture around the world will also be able to get more relevant analytics data about the Chinese online advertising market and Chinese consumers behavior in general.

Omniture’s major clients include Microsoft, AOL and Ebay.

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